Zuno

Fair-trade fruit tea blends from around the world

A new perspective

ZUNO was created to reimagine how fruit tea is seen and experienced. Traditionally positioned as a more mature drink, the challenge was to shift perception and introduce a brand that feels vibrant, expressive, and relevant to a younger audience—without losing its connection to quality and fair-trade origins.

Our Approach

We developed the ZUNO identity entirely from scratch, building a bold visual language rooted in colour, illustration, and playful typography. The brand system was designed to be flexible and full of character, easily translating across packaging, print, and lifestyle environments. Motion design played a key role in bringing the logo to life, adding energy and reinforcing the brand’s upbeat personality.

The outcome

ZUNO emerges as a fresh, contemporary take on fruit tea—approachable, ethical, and full of joy. The new identity successfully reframes the category, making fruit tea feel fun and accessible while standing out in a crowded market. The result is a brand that feels confident, memorable, and designed for everyday moments.